Why You Can't Find Good 'NC Land Investors' On Zillow (And Where to Actually Look)

Published on July 29, 2025 | By Tyler Moncrieff

The Harsh Truth: Most Online “Buyers” Are Not Real

If you’ve posted your North Carolina land on Zillow, Craigslist, LandWatch, or Facebook Marketplace, you’ve probably gotten a dozen tire-kickers, lowballers, or even scammers—but no real, cash-in-hand buyers.

• Retail buyers want a dream home, not a raw lot.
• Agents will list your land for a fee, but can’t guarantee a sale (and you pay commission even if you find the buyer).
• “Investors” online often aren’t local or funded—they’re wholesalers blasting out offers to 100s of owners.

Why Real Buyers Avoid Public Listings

Experienced builders, developers, and serious land investors almost never shop on public sites. Here’s why:

• Competition: If a land deal is actually good, it’s gone before most people ever see it.
• Privacy: Real buyers want direct deals and avoid bidding wars and agent drama.
• Speed: They work their own network, not slow public listings.

How to Attract Real Buyers for Your Land

• Go Off-Market: The fastest way to a serious cash offer is working with a land specialist who already has buyers lined up.
• Price Right (For Investors): Serious buyers don’t pay retail—they want fair, transparent pricing based on local comps and what the land can actually be used for.
• Make It Easy: Clear title, easy access, and attorney closings seal deals quickly.